SEO – Short for Search Engine Optimization or the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Every search is a local search. Using the SosaScope Knowledge Engine to manage your local listings, your locations and people will perform better in search results and your customers will find the information they need. Read on to learn how we help local businesses improve their local SEO.
Find Your Center:
Save time and ensure your information is correct across channels by centralizing your data. SosaScope enables you to power your internal systems, website, and mobile app, along with our entire Knowledge Network, all from a single central source. Search engines will trust your site and consumers will find you more easily.
Power Rich Experiences:
Intelligent services are answering questions about your brand every day by providing reviews, locations, people and events as structured data in search engines or as voice responses. SEO is no longer about just showing up first in a list of results, but providing the right information to consumers through rich experiences. If the data on your web pages is accurate, consistent and optimized, these intelligent services consider your website to be an authoritative source, and they will use your data to power these rich experiences.
One of the keys to local SEO is making sure your data is consistent everywhere. Our custom-built local landing pages and integration-based partnerships with Google, Apple, Facebook, and over 100 other third-party apps, maps, and directories mean you can be sure your information is the same — everywhere.
Be Clear and Crawable:
You need your information to be easy to read — both for customers and for intelligent systems. SosaScope directories, locators, and local Pages are built according to industry standards and best practices. We tag every field, from categories, to hours, to events, ensuring search engines understand all your information, so it shows up in search and powers the rich experiences provided by intelligent services. We are a true partner, as we consistently are eager to discuss and explore latest methods to rank high when searching.